Here you'll find my User Experience and Visual Design case studies and example work. You can also read about my design thinking, branding process, and illustrations.

Labor of Love: 

AEROBATS

Aerobats was born when my friend Tia and I were first starting aerial acrobatics.

We used videos as a means to record our training, but we needed a way to name, label, search, and even link videos to one another to create training plans and choreography. 

Aerobats-photo

Tia and I had lots of ideas for features, but first we spent many hours on interviews with both aerial students and instructors on how they felt their training could be improved.

 

...then we went to the whiteboards

IMG_5663
IMG_5638
IMG_5642
IMG_5662
IMG_2368
IMG_5664

Apart from the shared UX, my work from Aerobats could be broken into three main components:

LOGOS

Aerobats-branding
Because Aerobats was a project that continued over many years, it saw a few different transformations. The first version of the logo checked all the boxes for look, but it didn't say "aerials" to me. 
The updated logo incorportated the silks, which I felt added the dynamic movement that Aerobats deserved.

BRANDING & DESIGN

Aerobats-screen3
aerobats-landing
aerobats
Aerobats-screen1
Aerobats-screen2
We continued to revise this app the entire time we trained in aerials, over nearly six years. As you can see, it underwent many redesigns as tastes and styles changed.

MARKETING

The website was shared via the Facebook page, and the sign-up for beta form was very successful in building our email lists.
Aerobats-website
Other marketing pieces included business cards and online ads.
aerobats-bc4
aerobats-bc3
aerobats-bc2
Aerobats-BC1

James CarrollWebsite Design

AerobatsBranding, UX, and UI Design

IndycarUX and UI Design

AVID Checkout ExperienceDesign Sprint and Visual Design

ZipcarUser Experience and Visual Design

Also check out: ifyoumake.it

The place for my fine art, cake, costumes, and other oddball projects