• The testing audience consisted of both previous IndyCar race fans and those who had never attended an event like this before
• We used Principle to take our prototype from wireframes to the final user interface, testing every step of the way
James CarrollWebsite Design
AerobatsBranding, UX, and UI Design
IndycarUX and UI Design
AVID Checkout ExperienceDesign Sprint and Visual Design
ZipcarUser Experience and Visual Design