Sponsored by Log Me In, Indycar had planned to bring racing to the streets of downtown Boston.

I did the visual design for the app that would keep attendants up to date on race details, and navigate to concerts, food, and the events that make a great race day. 

Working with a UX Lead, we created hypotheses about how guests would utilize our app during race day, then conducted user tests to confirm or alter our feature set.

• The testing audience consisted of both previous IndyCar race fans and those who had never attended an event like this before

• We used Principle to take our prototype from wireframes to the final user interface, testing every step of the way

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