Wordle is like Wheel of Fortune meets Minesweeper, but without any math. But why is it catching like covid?
When designing using mockups, you’re showing all of the content within the layout. You’re repeating that content endlessly just to display one change on one component.
We only build our prototypes for success, but people learn from failure.
The most difficult part of creating clickable/tappable prototypes for usability testing is how much functionality to include. 99% of the time you’ll create a flow that matches the outcomes you are testing for. There isn’t a lot of extra bandwidth to build in every button on every thing — you just want to test to see if people will naturally move toward the goal you’ve asked them to reach. You’re trying to see that your design has properly informed your user on how to succeed — but people need failure, too.
Part of how humans explore is by opening all the doors and lifting all the covers to see what’s inside. If you let users click on all the things and see what’s under the hood, they’ll have a better sense of where they are and where they should go next.
Similar to six degrees from Kevin bacon, puns are essentially finding degrees away from the original concept. Take tree puns. What is one degree away from a tree? Leaves, branches, roots. These are your most common answers. And that’s what many logos are. They are just one degree away from the story they’re trying to tell (What I call low-hanging fruit). But the truly remarkable logos are often telling multiple stories. or finding concepts that are one or two degrees further than the first thing you think of. The first thing that people want to design whenever they are creating logos for services that help others is almost always some variation of hands. Holding hands, hands shaped into hearts. well let’s play the pun game with hands. “Hand”les are a good start. What are handles for? They’re for steadiness, support. That seems like a unique logo mark to try drawing.
I think of my design process as going through tiers of quality, with a Tier One design being something I’ve come up with within my first 4-6 hours of brainstorming. The problem is, Tier One designs are low-hanging fruit, and the designs you’re looking for are at the top of the tree.
Neuromarketing researcher Dr. Christophe Morin, founder and CEO of SalesBrain, tells us that you must first grab your users on a deeper level before you can reach them with facts or features. Applying the principles of obtaining engagement to the onboarding process we get three steps.
Keeping consistency in your work not only will save you time from needing to rebuild work that’s already been done, but it’ll keep your team on the same page when new work needs to be created in the future.
FRIENDS CAN CALL ME STEVIE